I’m Denis, a Senior Product Designer at Gong, focused on creating user-centric solutions that drive impact at scale. Previously, I led the design of modern change management solutions at ServiceNow and developer-oriented tools at Cloudinary.
Alongside my product work, I run Cut The Crap Design - a project dedicated to helping designers present their work clearly and land jobs faster.
I also mentor at ADPList, supporting designers with portfolio reviews, case study presentations, and interview preparations.
In 2024, I was recognized as a Top 100 Mentor in Product Design.
Experience
Senior Product Designer
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Gong
2025 - Current
Senior Product Designer
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ServiceNow
2024 - 2025
Leading the design of innovative change management solutions that empower enterprises to operate efficiently using the ServiceNow platform.
Led the end-to-end redesign of the Change Advisory Board (CAB) experience, introducing pre-CAB preparation, change grouping, and collaborative approvals.
Translated high-level requirements into structured user journeys and user stories to support effective planning and prioritization.
Conducted usability testing to validate design decisions, identify friction points, and influence product roadmap.
Designed conversational AI flows to streamline identification of affected configuration items, enhancing efficiency during change record creation.
Collaborated closely with Product Managers, Engineers, and internal stakeholders to align product vision with user needs and technical feasibility.
Senior Product Designer
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Cloudinary
2019 - 2024
Led the Product Design team in building developer-centric tools that revolutionized media management, ensuring a seamless integration between technology and user needs.
Collaborated with Product Managers to define and evolve product roadmaps. Starting from the beginning to the end, from problem definition based on data or usability test insights to concepts of new features or product improvements.
Worked closely with engineers to validate that the final implementation meets the design requirements.
Led sessions following the Design Thinking Process (workshops, stakeholder interviews, ideation) to get feedback, build persona, refine user needs and journeys.
Consistently met with the Product Designers to get peers' feedback, discuss design activities, and contribute to the Design System.
Provided initiatives that can help to improve the design-related work either updating the tools that the team is using, design process definition, or scheduling monthly meetings with CS representatives.
Took care of post-release routines such as meeting with Data Team members to get data insights, conducting usability sessions, or asking CSM to set a meeting with customers to get feedback.
Participated in the company’s hiring process for Product Designers.
Freelance Product Designer
2018 - 2019
Worked as a Freelance Product Designer and UX Consultant with Team8 cybersecurity start-ups such as Portshift (acquired by Cisco), CURV (acquired by PayPal), Hysolate (acquired by Perception Point). Also, working as a Marketing Designer with MyHeritage.
Collaborated with founders and clients to understand business objectives and target audience for their products.
Developed wireframes, user workflows, and high-fidelity mockups for web and mobile applications.
Provided design systems for easier implementation and future use of the products.
Product Designer
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CTERA Networks
2015 - 2018
Led product design for CTERA's Enterprise B2B applications, including End User and Administrator Portals, Native Mobile Apps (iOS and Android), and CTERA Agent (Windows and Mac OS).
Created wireframes and user flows to drive user-centric design decisions.
Presented designs to project stakeholders for feedback and approval.
Collaborated closely with product teams, front-end R&D teams, and QA in an Agile software development environment.
Provided graphic assets and guidelines to developers and contributed to requirement definitions.
UX/UI Designer
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San Interactive
2012 - 2015
Designed wireframes and interactive prototypes for web and mobile applications.
Developed web and mobile applications and created style guides for developers.
Worked on motion design, storyboards, and promotional clips.
Gained hands-on experience in front-end web development using HTML and CSS.
